As far as 2-pack snacks go, you can't really beat this Oreo multi-pack offering. These multi-packs are themselves sold in packages of 18.
This sort of packaging is ideal for snacking on the go. As delicious as Oreo cookies undeniably are, you don't always have the time to sit down and attack an entire pack with your glass of milk on hand for dipping purposes. Sometimes you just want to down a couple of Oreos on the bus or while sitting in the car while stuck in heavy traffic.
Moreover, for those who like to watch their weight, the Oreo 2-pack snack offering is a great way to practice some portion control. Convenient and delicious, the Oreo 2-pack snack is striking a chord with Oreo-lovers young and old.
What's Driving This Trend
- Grab-and-go Snacks
- Packaging products in small sizes or multi-packs that are easy to carry around for snacking on the go, presents opportunities to target busy consumers.
- Portion Control
- Offering smaller portion sizes for popular snacks, can attract health-conscious consumers who seek to maintain a balanced diet and healthy lifestyle.
- Convenience Packaging
- Packaging products in smaller sizes that are easy to open and consume, can improve the user experience and convenience for time-poor consumers.
Who This Affects Most
- Food and Beverage
- Manufacturers of snacks and confectionery can offer grab-and-go snack packs and smaller portion sizes for convenience and portion control, targeting busy and health-conscious consumers.
- Packaging
- Companies that specialize in packaging innovation can work with food and beverage manufacturers to create convenient, portable and eco-friendly packaging solutions for grab-and-go snack packs that meet consumer demand.
- Retail
- Retailers can leverage consumer demand for grab-and-go snacks and smaller portion sizes, by offering a range of convenience-packed food products tailored to busy and health-conscious consumers.
