This is ideal furniture for a person who lives in a tiny apartment. Only one piece, you can use it as a sofa when you watch TV. You can turn it into two chairs and a table. And at night, it's gonna be a single bed. Since, it made of cardboard so the price would be cheap which is good for students.
Implications - For urbanites, conserving space is crucial, especially with the increasingly dense population of metropolitan areas. It becomes difficult to own several pieces of furniture due to the lack of room, so consumers are looking for furnishing that has multi-capability for functional and spacial purposes. With brands shifting to meet this demand, consumers will soon enjoy more compact household items that allow them to live more comfortably.