South by South West, or better known as SXSW recently launched its 2020 trailer that gives guests an idea of what it's like to come to the conference. It includes notable celebrities and political figures who shed light on the event's ability to fuse people from various backgrounds and interests to find commonality.
The SXSW 2020 trailer discusses how users can draw inspiration and ideas from the multicultural presence at the conference. The trailer points out that by letting people explore different points of view from what they are typically exposed to gives them the ability to "think outside the box." The SXSW 2020 gives creative people a voice and outlet to challenge the norms and break boundaries.