For those who are still buzzing over the 2016 Oscars, CollegeHumor has released a series of parody posters that poke fun at the Best Picture contenders. Although the Oscars may be over now, the posters provide a clever way to keep the conversation going.
The 'If Oscar Movies Were Made by Disney' series from CollegeHumor consists of cartoonish movie posters inspired by some of this year's Best Picture contenders and snubs. Each poster takes on a critically acclaimed film from the 2016 Oscars and recontextualizes the story as an animated feature. The posters not only feature colorful cartoon characters, but each boasts a kid-friendly title reminiscent of classic Disney films. For example, 'The Revenant' is reimagined at 'The Big Bear Adventure,' while 'Spotlight' is transformed into 'The Great Paper Caper.'
What's Driving This Trend
- Parody Marketing
- Creating parody marketing campaigns that relate to current pop culture events can be a disruptive innovation opportunity.
- Nostalgic Branding
- Using nostalgic childhood themes in branding, similar to the Disney-inspired movie posters, can be a beneficial trend for companies looking to appeal to younger generations.
- Animated Marketing
- Developing animated marketing materials, like the CollegeHumor Disney-inspired movie posters, can be a way to capture attention and bring a distinct personality to a brand.
Who This Affects Most
- Advertising
- Advertising agencies can benefit from the trend of parody marketing to create fun and engaging campaigns for their clients.
- Film
- The film industry can capitalize on the trend of nostalgic branding to create unique and appealing marketing materials for their movies and TV shows.
- Media and Entertainment
- Companies in the media and entertainment industry can use the trend of animated marketing to create distinct and memorable campaigns for their products and services.
