GayWheels.com offers 2012 NAIAS updates to a diverse crowd of North America. Whether a car junky or an inexperienced auto-nerd, GLBT or straight, readers will easily navigate through and understand content.
The blog’s Twitter account introduces itself as, “The gay-friendly automotive source. Is your car out of the closet?” Launched in 2005, the blog has a shining line up of writers. Educated and proud, each writer has a strong style. Updates are playful and light-hearted, featuring J. Lo-inspired posts, and self-deprecating lines. When updating on the homophobic tendencies of Adam Corolla, the writers of GayWheels.com put it simply, “...we know that Carolla has been supportive of LGBT causes in the past, and we really do hate to see anyone lose a job. We’re not monsters, y’all.”
Besides the diva name-dropping, the site’s vibe is informative and technical. The focus remains on upcoming trends in auto motives, and ongoing NAIAS updates.