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Collective Concert Charts

This 2012 Music Festival Infographic Details Savvy Savings

— July 6, 2012 — Lifestyle
This 2012 music festival infographic details the popularity and monetary value of European concert events.

Charting various festivals of the year and organizing them in terms of attendance, this piece gives a good glimpse at which events are worth going to and what is worth skipping. Even going so far as to value the price of admission to a festival against the price of seeing each artist independently, this infographic provides information readers are not likely to find elsewhere. Well-researched and easy to understand, this content is relevant, and takes note of the increasing popularity of music festivals.

Making note of the skyrocketing prices of tickets to the Glastonbury Festival, the infographic is up-to-date and great for keeping music lovers in the know about these lengthy collective concerts.
Trend Themes
1. Music Festival Popularity - Focusing on the increasing interest in music festivals can provide an opportunity for introducing innovative event experiences and concert promotions.
2. Price Comparison Marketing - Developing cost comparison strategies and marketing them effectively can disrupt and attract audiences to events and festivals.
3. Data-driven Festival Organization - Employing data analytics to better organize festivals and offer a personalized experience for concertgoers can set companies apart from competitors and increase event satisfaction and attendance.
Industry Implications
1. Live Music Events - The live music industry can leverage the popularity of music festivals and use this trend to shift towards more outdoor and collective concert experiences.
2. Data Analytics - The data analytics industry can work with the live music sector to provide new insights and enhance event management and planning.
3. Ticketing and Promotion - Ticketing and promotion companies can capitalize on the popularity of music festivals by developing targeted campaigns that highlight cost savings for consumers.
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