Printed and bound car manuals are officially a thing of the past with the 2011 Jeep Grand Cherokee iPhone app. The free app puts owners and enthusiasts alike in touch with the vehicle's inner workings, from system information to features. Owners can also connect with fellow owners and even send feedback directly to Chrysler.
Will the 2011 Jeep Grand Cherokee iPhone app send traditional car manuals into the Stone Age? After you see it in action above, I'd love to hear your comments.
What Makes This Trend Stand Out
- Digital Manuals
- Opportunity for car manufacturers to shift from traditional printed manuals to interactive digital versions
- Connected Car
- Opportunity to integrate the app in the overall connected car experience and provide real-time information and maintenance alerts to car owners
- Community-driven User Feedback
- Opportunity to leverage a community of vehicle owners to quickly resolve issues and improve user experience
Sectors Adopting This
- Automotive
- Opportunity for car manufacturers to integrate mobile app experience in overall connected car strategy
- Mobile Technology
- Opportunity for mobile technology companies to partner with car manufacturers to develop and enhance interactive digital manuals
- User Feedback and Market Research
- Opportunity to leverage user feedback and market research to stay ahead in the automotive industry
