Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

URLA's 2019 Drop Commemorates the Dead from the 1992 LA Riots

 - Mar 20, 2019
References: urlabrand & highsnobiety
The 1992 LA Riots transpired in April and May. They were the result of the beating of black motorist Rodney King by four white Los Angeles Police officers the year before. The outcome left more than 50 people dead and 2,000 injured.

In 2019, contemporary brand URLA decides to pay tribute to those who lost their lives during the 1992 LA Riots with a t-shirt design. The graphic takes inspiration from rock band AC/DC and the aesthetic is inspired by a typical touring concert tee. The words 'GONE BUT NOT FORGOTTEN' are printed underneath.

Fashion labels have increasingly begun taking political stances and using their status to instill social change or send positive messages.

Photo Credits: URLA/ Sai Johnson