For the benefit of old car enthusiasts, the 1932 Ford 5-Window Coupe was re-launched at the Detroit Auto Show 2014. For years hot rod fans have been using old Ford bodies as bases for their own creations. Nowadays, finding an ancient Ford is pretty hard so the company saw an opportunity in the market.
Now the public will be once again able to purchase a 1932 Ford 5-Window Coupe body shell. Because of the disuse of older production methods, these models aren’t completely the same as the old ones. They are made of stamped steel according to original specifications from original machinery but are still not perfect replicas. Once you purchase this body shell you can start building your own hot rod with parts from the Ford Racing catalog.
Key Themes Behind This Trend
- Retro Car Restoration
- Opportunity to cater to the growing demand for vintage car enthusiasts by providing re-launched old car body shells.
- DIY Hot Rods
- Disruptive innovation opportunity to offer customizable car building kits using retro car frames like the 1932 Ford 5-Window Coupe.
- Replica Car Manufacturing
- Chance to manufacture replica car body shells using modern production methods based on original specifications.
Where This Applies
- Automotive Restoration
- Opportunity for restoration companies to specialize in restoring and re-launching old car body shells for avid vintage car enthusiasts.
- Automotive Aftermarket
- Disruptive innovation opportunity for aftermarket companies to develop and market DIY car building kits using retro car frames.
- Automotive Manufacturing
- Potential for car manufacturers to explore niche markets by producing replica car body shells using advanced production techniques.
