Beer brewing company Koelschip recently produced the world's strongest beer. Named 'Start the Future,' the 120 proof beer is apparently a response to the ex-strongest beer, "The End of History," which was released only a week before Koelschip's beverage.
The 120 proof beer is extreme, and can't really be called a beer, in my opinion. To put this in perspective, most alcohol you will by like vodka, whisky or rum is only 80 proof. A 120 proof beer is hitting a milestone that was thought unreachable only months ago. One thing that 'The End of History' has on 'Start the Future,' though, is the taxidermist bottling.
What's Driving This Trend
- Excessive Alcohol Content
- Opportunities for innovation in the development of more potent beer products that aim to exceed current market expectations
- Innovative Brewing Techniques
- Opportunities for innovation in the development of new processing techniques to produce beer with higher alcohol content
- Novel Packaging Options
- Opportunities for innovation in the development of unique and eye-catching packaging arrangements to attract consumers interested in extreme alcoholic beverages
Who This Affects Most
- Alcohol Beverage
- Opportunities for innovation in the production of high alcohol content beer that would attract consumers who lean towards stronger drinks
- Brewing
- Opportunities for innovation in the development of new brewing techniques to facilitate the production of high alcohol content beer
- Packaging
- Opportunities for innovation in the design and development of unique packaging options to grab consumers' attention in the alcoholic beverage industry
