1017 ALYX 9SM recently unveiled a new collection for the Fall/Winter 2018 season from an angle that is environmentally friendly. The latest sustainable capsule is comprised of minimalist pieces like tees, sweaters, and long sleeve shirts. All of the items are finished in graphic prints and are constructed from upcycled yarn materials. For every tee made in the capsule, approximately a thousand gallons of water is saved -- this means that the entire collection is saving a million gallons of water in its process.
The capsule boasts a monochromatic color scheme with only hues of black, white, and gray -- it is adorned with some photography visuals by Matthew Williams at its front, and spaced text at the back of the pieces. Online retail label Sardin initiates conversation on how customers can ethically purchase products, with a pre-order only process of both sale and production to reduce waste, creating based on demand. The new 1017 ALYX 9SM collection is exclusively available at Sardin.
What's Driving This Trend
- Sustainable Fashion
- Opportunity for fashion industry to adopt eco-friendly materials and practices to reduce environmental impact.
- Minimalist Apparel
- Opportunity for apparel brands to adopt minimalist designs for a refined, timeless aesthetic.
- On-demand Production
- Opportunity for retailers to produce products based on demand to reduce inventory, waste, and costs.
Who This Affects Most
- Fashion Apparel
- Opportunity for fashion brands to innovate in sustainability and minimalism to attract eco-conscious consumers.
- Textile Manufacturing
- Opportunity for textile manufacturers to explore upcycling and sustainable materials for a more eco-friendly production process.
- Online Retail
- Opportunity for online retailers to embrace on-demand production and reduce waste through pre-order only sales or customizable product options.
