The $100,000 money dress was made to help garner publicity for a gigantic lottery fund in the UK. More than 70,000 projects cover all kinds of needs have been funded already. The public has a huge say in how funds are allocated. The program is called the 50 Million Lottery Giveaway. The dress is made from Sterling Pound notes and is modeled by a UK television news personality.
Implications - The recession is slowly coming to a close and consumers are becoming more appreciative of designs that allow them to step back into their previous lavish lives. Businesses that showcase high-end designs will once again be embraced by consumers.