The 100% x Peter Sagan Collection is a new lineup of eyewear models created in collaboration with Tour de France Green Jersey winner Peter Sagan to provide avid cyclists with performance-ready accessories.
The eyewear collection consists of the S3, S2 and Speedcraft models, which are each characterized by their specific form. The S3 boasts solid peripheral field-of-view with great protection, the S2 maintains a low-profile construction and the Speedcraft promises 360-degree visibility and protection to boot.
The 100% x Peter Sagan Collection comes packaged in tie-dye packaging with a matching pouch to boot, which provides a sneak peek into the frames inside. Priced at $200 per pair, the sunglasses are great for everyday training needs and intensive racing.
What's Driving This Trend
- Performance Eyewear Collections
- Collaborating with professionals in a particular field for a performance-focused eyewear collection opens opportunities for disruption in various markets, such as sports, aviation, and construction.
- Accessory Partnerships for Athletes
- Partnering with famous athletes and their respective teams for a co-branded accessory collection creates buzz around a brand and opens opportunities for branded collaborations in performance gear.
- Package Marketing
- Incorporating unique packaging designs with a matching accessory pouch enhances the product experience and creates opportunities for an engaging unboxing experience.
Who This Affects Most
- Sports
- Sporting goods companies can benefit from collaborating with professional athletes to design performance gear and accessories.
- Fashion
- Fashion brands can partner with professional athletes and teams to create co-branded accessory collections that appeal to sports fans and fashion enthusiasts alike.
- Retail
- Incorporating unique packaging designs for accessories can make for an engaging unboxing experience and may benefit businesses in various retail industries.
