I have to hand it to the marketing team over at Kodak, this is one hell of an idea. The Kodak Times Square idea is to allow your picture to be put on display in the middle of Times Square. There is no cost, and you can do it up to 6 times over a 30 day period. So don’t worry if you are a little too buzzed on champagne to remember to look up during NYE in NYC.
Check out more on the Kodak Times Square campaign by following the links below.
What Makes This Trend Stand Out
- User-generated Content
- Disruptive innovation opportunity: Develop a platform that curates and displays user-generated content in prominent locations to enhance brand engagement.
- Interactive Marketing
- Disruptive innovation opportunity: Create interactive marketing campaigns that allow consumers to actively participate in brand promotions, increasing brand awareness and generating buzz.
- Digital Out-of-home Advertising
- Disruptive innovation opportunity: Integrate advanced technology, like facial recognition or augmented reality, into digital out-of-home advertising to deliver personalized and immersive experiences.
Sectors Adopting This
- Marketing
- Disruptive innovation opportunity: Explore the use of emerging technologies and creativity in marketing strategies to capture consumer attention and drive brand growth.
- Photography
- Disruptive innovation opportunity: Develop innovative platforms or services that leverage user-generated photography to provide unique and personalized experiences in the photography industry.
- Outdoor Advertising
- Disruptive innovation opportunity: Utilize technology advancements and data-driven strategies to revolutionize the outdoor advertising industry, offering more targeted and engaging campaigns.
