Nonchalantly Elegant Menswear

The 08Sircus SS 2015 Collection is Casually Sophisticated

The 08sircus SS 2015 lookbook has just been released, and it's absolutely vivid.

Designer Kiminori Morishita worked with a controlled color palette made up of electrifying cobalt blues and forest greens. The vivid shades are placed alongside floral and geometric patterns, all of which decorate tailored silhouettes. The collection is comprised of blazers, suit trousers and varsity jackets. Though the pieces are traditional, they have a more casual approach. In particular, the lookbook features dressed-down ensembles such as shorts paired with blazers, or a suit jacket thrown over top a high-quality pair of sweat pants.

Fashion fans will surely appreciate this brave, bold approach to casual dressing. Look out for the collection when it drops during the Spring/Summer 2015 season.

Casual Menswear
Opportunities to disrupt the traditional menswear market by incorporating more casual elements into tailored clothing.
Bold Colors and Patterns
Innovative designs using bright colors and daring patterns to create eye-catching menswear collections.
Mixed Dressing Styles
Creative use of traditional and casual elements for a new take on classic menswear attire.

Industries Being Reshaped

Fashion Industry
The fashion industry can explore new ways to incorporate bold colors and patterns in menswear, as well as explore the potential of mixed dressing styles.
Retail Industry
Retailers can stock and market casual menswear collections that blend traditional and comfortable elements for a fresh take on classic mens clothing.
Textile Industry
Textile companies can offer innovative fabric options for designers to incorporate into their bold and patterned menswear collections.
SCORE
4.7 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 83%
Activity 50%
Freshness 8%