Cost per Kilo introduces the new 004: a disobedient trash collection designed for the Spring/Summer 2021 season. The rebellious theme that takes over the warmer temperatures of the year are full of patterns. It focuses strongly around the evocative nature that comes alive during the night time and the enigmatic wares in association.
Some of the standout pieces are imagined with overlay detailing, textural seams, and enzyme wash processing. The distressed components make up the denim jackets, pants, and hoodie for a frayed look. Overlay detail makes its way onto the pocket components throughout the outerwear pieces. The brand also taps the help of graffiti artist Dimz on some artful designs that are printed onto the seasonal silhouettes of the year.
Image Credit: Cost per Kilo
Key Themes Behind This Trend
- Rebellious Streetwear
- There is an opportunity for disruptive innovation through the creation of sustainable and recycled materials for rebellious streetwear fashion.
- Enzyme Washed Clothing
- An opportunity for disruptive innovation exists for the development and application of natural, non-toxic enzyme wash techniques for clothing manufacturing.
- Graffiti-inspired Designs
- Innovative technologies such as digital printing and augmented reality can be utilized to create and showcase graffiti-inspired designs on clothing and accessories.
Where This Applies
- Fashion Industry
- The fashion industry can incorporate disruptive innovation by embracing sustainable and recycled materials for collections in order to meet changing consumer demand for ethically conscious garments.
- Textile Industry
- There is a big opportunity for the textile industry to invest in and develop natural, non-toxic enzyme wash techniques for denim and other clothing materials.
- Printing Industry
- The printing industry can seek disruptive innovation opportunities by incorporating new technologies such as digital printing and augmented reality to create unique designs on clothing and accessories.
