London Trends

Again, a London-based clean technology startup, has introduced its innovative CleanCell technology, designed to revolutionize the traditional recycling process. CleanCell is a micro-cleaning... MORE

In celebration of World Bath Bomb Day, Lush is adding 29 new and original releases to its collection, including an innovative cold water bath bomb designed for post-workout bathing. The Cold Water... MORE

The Ottolenghi ingredients range is a new line of cooking products from Chef Yotam Ottolenghi arriving exclusively at Waitrose locations in the UK to support avid or amateur at-home cooks alike. The... MORE

British design studio Novocastrian designs the Insulator Lighting Collection which is created with inspiration from railways. Specifically, the infrastructure and equipment of the railways. The... MORE

Germany shoemaker Birkenstock continues to impress with its latest drop—the Reykjavik clog. It boasts a rugged design that is defined by its borrowed elements. The heel is drawn from the... MORE

The Birkenstock Reykjavik clog is a ruggedly designed footwear style suited for outdoor adventurers to incorporate into their wardrobe as a way to stay comfortable yet stylish in any off-road... MORE

The Deliveroo x Boots Marathon Roo-covery Hub has been created by the brands ahead of the 2024 London Marathon to provide runners with a one-stop shop to help them gear up. The retail partnership... MORE

Kibu, a London-based technology startup, has introduced a line of sustainable headphones designed specifically for children. While these were announced earlier in 2023, Kibu has officially announced... MORE

Nuna and Liberty London join forces for the debut of the exclusive Fantasy Land collection, a capsule that blends whimsy and elegance in baby gear design and which stands as a testament to Nuna’... MORE

Based on research that shows that 50% of children struggle with self-confidence due to dental insecurities, Aquafresh launched a campaign to help kids embrace what makes their smile unique. The look... MORE

The newly redesigned Alaïa flagship store in London, located at 139 New Bond Street, offers an intimate space where the latest creations of the House merge with a curated selection of artworks and... MORE

Top10Casinos.ca conducted a study that visualizes cities threatened by climate change within the context of the Dune Universe. The initiative is strategic as it aligns with a significant surge in... MORE

MONC is breaking boundaries in the eyewear industry by creating sunglasses and spectacles with a focus on sustainability without disrupting the quality or style. All of the looks are designed in... MORE

Multi-award-winning creative brand experience agency N2O is transforming an existing hair salon into Salon X, a destination where consumers can book free appointments with expert hair stylists to... MORE

Ghanaian artist Ibrahim Mahama works in collaboration with hundreds of collaborators to design the Purple Hibiscus installation. This is all sewn by hand and results in a large-scale bespoke pink... MORE

Marmite, the divisive savory food spread based on yeast extract, is known for being a product that people either love or hate and the brand created a “smuggling ring” and limited-edition... MORE

Carhartt WIP works in collaboration with Progress Running Club to celebrate the latter’s latest location. The London-baed collection launches a limited capsule detailed with co-branding... MORE

Design studio Bell Phillips designs the Cosway Street Housing Block located in London’s Marylebone area. The units are defined by the scalloped facade that is finished with a cream and red... MORE

British design studio Fletcher Crane Architects completes the Kingston Villa which is located in Richmond, London. It boasts a contemporary design language that elevates the area’s suburban... MORE

TODAQ Micro Inc., a fintech company specializing in micropayments, has recently introduced its TAPP service (Tap-and-Privately-Pay) and TAPP Conversational Checkout. TAPP is a low-code software... MORE

Architecture studio Knox Bhavan is the mind behind the new upgrade and extension of the Love Walk II. It is a Victorian villa located in London by the conservation area of Camberwell Grove. The... MORE

New York City’s Copinette, a restaurant serving American cuisine with French influences, teamed up with gelato brand Talenti to create and share a limited-time Vanilla Bean Dirty Martini Sundae.... MORE

easyJet’s newest campaign transforms traditional one-dimensional recruitment billboards into a dynamic, interactive display, captivating passersby with the chance to chat with real top talent... MORE

Football club FUlham FC gets a new stadium dubbed the Riverside Stand at Craven Cottage in London designed by Populous. Visuals of the design highlight a swimming pool on the rooftop for a luxurious... MORE

The Invisibility Shield Co. is a company based in London and it turns what was once impossible into a real-life product. The working Invisibility Shield is designed using a screen that bends light... MORE