California Trends

The ‘Wobbl’ rocking chair has been designed by California-based product designer Ellie Kim as a new take on the humble furniture piece that’s perfect for providing a childlike... MORE

Ambrosia Bags’ Fresh Produce Storage bags are made from sustainable raw flax linen. This durable product line is specifically designed to keep produce fresh for longer periods of time,... MORE

Our Home, a prominent family of brands known for delivering wholesome snacks across the United States, has recently announced the acquisition of Sonoma Creamery. The acquisition is a testament to... MORE

The Polly’s Pies ‘Pie for the People’ campaign is being run now by the brand in Southern California in honor or military personnel to help support them with a simple yet effective... MORE

The Nature’s Path EnviroKidz cereal is a new range of breakfast products positioned as the first USDA Organic school-compliant cereals in the US to provide a nutritious option for children. The... MORE

Launched on April 26, the highly anticipated collaboration collection between Levi’s and Stussy merges the iconic denim brand’s timeless style with the streetwear brand’s laid-back... MORE

Female-founded wine brand Wander + Ivy is introducing Bubbles, its new sparkling rosé and white wines, in elevated single-serve packaging. While the brand’s crisp, sparkling rosé shares the... MORE

Honda Battle of the Bands is an event known for showcasing Historically Black College and University marching bands. The happening is now set to make its debut on the West Coast at SoFi Stadium in... MORE

The KEY Energy Drink is an all-natural refreshment from the female-founded brand that’s formulated with alternative energy in mind to provide consumers with a way to shake up their daily... MORE

Innovative sun care brand COOLA is introducing fresh new sunscreen packaging designs for its product portfolio that better conveys its efficacy and innovation, all while staying to its organic,... MORE

Coffee pod packaging has quickly become a cause for concern amongst consumers given their single-use format, which is something the Cambio Roasters organic coffee pods help to combat against. The... MORE

Gibson extends its Falcon Amplifier line-up with the Dual Falcon 20 2x10 Combo Amplifier, a versatile offering inspired by vintage Gibson amplifiers but designed for modern players. Handcrafted in... MORE

Carhartt has been known to launch apparel supporting farmers and now, the brand has entered into a collaboration with The Farmlink Project to launch a special initiative to honor farmers. The... MORE

Shake Shack is bringing awareness to its recently reintroduced sliced avocado topping by bringing avocado sommeliers into select locations to help guests pick the best avocado. Choosing a perfect... MORE

Strings & Things Cheesestrings have partnered with Columbia Pictures/Alcon Entertainment in celebration of the upcoming The Garfield Movie as a way to get consumers excited for its release. The... MORE

Square Enix has unveiled an exciting collaboration with Tsun Scoops, a famous dessert shop, to introduce a delectable line of flavors in celebration of the highly anticipated launch of SaGa Emerald... MORE

A young couple taps the help of interior designer Brit Epperson and Studio Plow to create a space that is comfortable for living and flexible for remote work. It is located in the greater San... MORE

HIGH 90’S, positioned as California’s premier cannabis brand, has made it its mission to blend quality and nostalgia with the aim of elevating consumer experience. Through its branding... MORE

Jack Daniel’s Country Cocktails, known for its Southern-inspired beverages, is expanding its portfolio with the launch of a new hard tea line. This spring, the brand will introduce Jack Daniel&#... MORE

This new Jessica Simpson collection is making its debut at Walmart locations to provide consumers of all shapes and sizes to get ready for the summer season in style. The collection draws... MORE

The RE/DONE x Pamela Anderson collaboration results in a strikingly fashionable capsule of denim and tees. The pieces, 25 in total, emphasize the brand’s and the celebrity’s joint... MORE

Dive into the festive spirit of spring with Primal Elements’ delightful Easter soap collection, crafted with care in Huntington Beach, California. Each piece in this collection is not only a feast... MORE

Philz Coffee has expanded its menu to include the Oatmeal Cookie Cold Brew, a new plant-based beverage. This addition marks the cafe’s first new product in roughly two years. The drink is a... MORE

California Wines marks its 13th annual Down to Earth Month and uses this as an opportunity to bring attention to the brand’s leadership in sustainability in the sector. With 80% of wine... MORE

The Nike x Matthew M. Williams yoga collection introduces a range of apparel designed by Matthew M. Williams, the founder and creative director of 1017-ALYX-9SM, as well as the Creative Director of... MORE