The phenomenon that is known as ‘Snuggies’ has taken the world by storm, promising warmth, comfort and convenience. A simple yet revolutionary design, it is the biggest thing since the ‘ShamWow’ movement. These snuggly Snuggies are so hot right now (pun intended) that people are even hosting ‘Snuggie’ parties.
If you don’t have snuggly Snuggies, I suggest you put it on your Christmas wish list.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 55%
Activity 8%
Freshness 8%
