Once clowned for looking like clown cars (I'm guilty of this), Smart cars are popping up everywhere. And I mean literally everywhere, like in tight parking spots a VW Beetle couldn't dream of squeezing in. Smart cars are eco-friendly, fuel-efficient, affordable and surprisingly safe despite their small size. This cluster of ingenious Smart cars has it all; from monster Smart cars to Smart car advertising, enjoy the ride.
Implications - Environmentalism is evolving into a movement to which more consumers are beginning to adapt. These consumers are constantly seeking new products or services boasting characteristics complementary to their new lifestyles. Businesses that provide consumers with a wide range of selection of eco-friendly products will be at an advantage amongst other organizations.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
