This cluster is for the guys who don't need a suit to feel like a man, the ones that believe a white t-shirt should be a staple in their wardrobe. Whether it's distressed denim or fitted cardigans, relaxed menswear is becoming more acceptable as a fashion do.
From working man menswear to sleeveless suit jackets, these men know how to look cool without trying.
Implications - For the modern-day male office warrior, fashion is a reflection of personal identity. Suits and neck ties have fallen by the wayside in favor of more fashion-forward attire. Companies ought to consider how to integrate this image of the modern man into their branding.
SCORE
4.6 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 78%
Activity 52%
Freshness 8%
