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From Armored Mobiles to Killer Rugged Cameras

 - Jun 29, 2011
With the often-ludicrous amounts of money that people spend on technology, it's no wonder there are so many over-protective gadgets. In modern culture is a high dependance on technology, and therefore there is an undeniable need to protect these highly demanded gadgets.

Over-protective gadgets can come in the form of indestructible phone or computer covers, waterproof features and shockproof technologies. Over-the-top cases like the ones on armored mobiles or protective gadget shields are examples of the lengths people will go to create over-protective gadgets.

Implications - These over-protective gadgets demonstrate the lucrative benefits of up-selling. Through capitalizing on the common consumer fear of damaging an expensive piece of technology, companies can further their profits through up-selling with protective tech gadgets.