From Feathery Beehives to Cotton Candy Coiffures

 - Jul 5, 2010   Updated: Jun 2 2011
Out with the old and in with the bold! These outrageous pink hairdos are sure to make any dull day of your life turn into a distant memory.

Having crazy pink hair is one thing, but having a feather beehive or a cotton candy 'do like some of these ladies is quite another. Dare to click on and discover the joys of fuschia locks!

Implications - North American society is infatuated with individuality and the idea that people need to "stand out from the crowd." As such, consumers are sporting bizarre hairstyles in order to satisfy their need to be idiosyncratic. Companies can capitalize on this social mentality by offering products that empower consumers through difference.