There is no question that hipster culture has invaded street style, and the these Nasty Gal features showcase the online retailer's ability to capitalize on this fashionable look.
Nasty Gal's catalogs and web editorials are always on-point with the latest in Internet fashion. Taking inspiration from sites such as Tumblr and LOOKBOOK.nu, the company's marketing strategy has its pulse on what is de riguer with its niche audience. Hence, the label's utilization of blogging muses such as Niki Takesh to embody its brand of hipster style.
This compiled list of Nasty Gal features shows like a documented history of street fashion that blends together contemporary punk with runway inspiration. Take from the retailer's visuals to create your edgy looks.
18 Fierce Nasty Gal Features
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Glamorously Urban Lookbooks
Innocently Sinister Collections
Highlighter Haired Ads
Vibrant Punk Fashion
Summer Sweat Photography