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Innocently Sinister Collections

The Nasty Gal 'Cross Your Heart' Shoot is Deliciously Bad

— June 21, 2012 — Fashion
Yes, "innocently sinister" may be a paradox, but so is Nasty Gal’s latest collection showcased in a shoot called 'Cross Your Heart.' The collection is the perfect combination of white lace, cream crochet and heaven-sent chiffon paired with spikes and studs, gunmetal jewelry, heavy body chains and crucifixes.

The editorial is where heaven meets hell as it features an angelic model, Hailey Clausen, in heavy black make-up, veiled in black and white lace with her hands often touching in front of her chest in a stance reminiscent of a prayer pose. Photographer Zoey Grossman went so far as to shoot flawless Hailey, styled by Ashley Glorioso, in a church while sporting a leather cross belt, leather high-waisted short shorts and a see-through white crochet top: virginal and sinful at the same time.

There are a several notable pieces from this collection, including the Harness Dress, which combines a feminine chiffon high-low hem with an S&M-like leather harness neck. The Leather Cross Belt and the Corset Shorts contrasted with the Isabella Lace Dress with gorgeous crochet bell-bottomed sleeves would make the perfect wardrobe for all those girls who can be naughty and nice. So cross your heart and hope to buy, because this collection is available to purchase.
Trend Themes
1. Contrasting Fashion - The Innocently Sinister Collections showcase the trend of combining contrasting elements, such as white lace with spikes and studs, creating disruptive innovation opportunities for fashion designers to experiment with unexpected pairings.
2. Hauntingly Beautiful - The editorial shoot featuring an angelic model with heavy black make-up and posing in a church explores the trend of juxtaposing beauty with darkness, opening up disruptive innovation opportunities in the beauty and photography industries.
3. Prayer-inspired Fashion - The model's prayer-like pose and the presence of crucifixes in the collection highlight the trend of incorporating religious symbols into fashion, creating opportunities for designers to create bold and provocative religious-inspired garments.
Industry Implications
1. Fashion and Apparel - The Innocently Sinister Collections present disruptive innovation opportunities in the fashion and apparel industry by showcasing unconventional combinations and incorporating religious symbols.
2. Beauty and Cosmetics - The hauntingly beautiful makeup and photography in the editorial shoot offer disruptive innovation opportunities in the beauty and cosmetics industry as they explore the concept of beauty in contrast with darkness.
3. Photography - The editorial shoot's unique concept and choice of location create disruptive innovation opportunities in the photography industry by pushing boundaries and experimenting with unconventional settings and themes.
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