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Internet-Savvy Frocks

The Nasty Gal Connected Cutout Dress Features the @ Sign

— September 9, 2012 — Fashion
If you want to make a fashion-forward statement at your next networking event, the Nasty Gal Connected Cutout Dress is sure to get you some interesting @ mentions. A standout piece from the first ever Nasty Gal Collection, this killer dress is sure to have heads turning for all the right reasons.

If the skin-peeping cutouts weren’t daring enough, the dress is also adorned with peculiar @ symbol buckles. While the back may be a simple racerback silhouette, there is enough happening up front to keep this dress the center of attention. The slinky profile hugs your curves in all the right places, with the black hue keeping things classic and chic.

With tons of major events coming up this season, a girl needs to channel her inner social media goddess and be dressed to Tweet her heart out. Get ready for get some serious Instagram feedback when you ask your following if you should say yes to the Nasty Gal Connected Cutout Dress.
Trend Themes
1. Cutout Dresses - Disruptive innovation opportunity: Designing cutout dresses with unique and unconventional embellishments like @ symbol buckles to appeal to fashion-forward consumers.
2. Social Media Fashion - Disruptive innovation opportunity: Creating fashion pieces that incorporate symbols and elements associated with popular social media platforms to cater to the growing influence of online culture in fashion.
3. Interactive Fashion - Disruptive innovation opportunity: Developing interactive garments that invite engagement and social sharing through features like cutouts and unique embellishments.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Incorporating social media symbols and interactive elements into fashion designs to capture the attention of tech-savvy consumers.
2. Event Planning - Disruptive innovation opportunity: Collaborating with fashion brands to curate events that showcase interactive fashion pieces, capturing the attention and engagement of attendees.
3. Social Media Marketing - Disruptive innovation opportunity: Leveraging the influence of social media platforms like Instagram and Twitter to promote and market fashion pieces that incorporate interactive elements and unique embellishments.
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