The accessibility of different cultures through travel and technology has encouraged a focus on multilingual entertainment. Whether that means television shows that target immigrants or music that has a multicultural appeal, there are a myriad of ways that multilingual entertainment is expanding around the world. In many ways, however, it comes down to exposure and mass appeal.
Yet these examples of multilingual entertainment go beyond the traditional mediums of movies, television and radio. It also touches on viral videos, webisodes and blogs. The use of the Internet plays a huge part in this particular sector. It allows people tap into multilingual entertainment at any point. Of course, this has spurred a movement that bigger companies are latching onto in order to appeal to its audiences in a more relevant way.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
