The latest viral sensation are videos shot in the prison yard of the Cebu Provincial Detention and Rehabilitation Centre in the Philippines, which show several large-scale dance routines with impressive choreography.
The latest release features around 1500 prisoners acting out the trademark zombie routine from Michael Jackson's 'Thriller' music video clip. The clip has had over 600,000 hits so far.
The amazing thing is this was only a practice run.
Implications - Consumers enjoy the act of mimicking their favorite stars as it lets them vicariously experience celebrity lifestyles. Celebrities act as benchmarks of success in North American society; they've attained a social status that consumers want to achieve. Corporations can capitalize on this consumer desire by offering services that allow common citizens to live as though they're famous.