Multifunctional scarves have more uses than to be just wrapped around your neck (although quite a few of them would just be awesome for that purpose). Who knew there could be so many advantages to beautifully patterned piece of long fabric? There are scarves for your head, shoulders, knees and toes. You can use them for storage and you could use them to make a statement.
Implications - In a society obsessed with adaptability, one of the best ways a company can establish a foothold in the marketplace is by creating a product that combines two different elements. By offering consumers the opportunity to use a multi-faceted product in a way of their choice, the brand appeals to the consumer desire for options and customization.
SCORE
3.9 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 69%
Activity 40%
Freshness 8%
