Many brands have released their 2023 Mid-Autumn Festival treats, in anticipation of the event which falls on September 29th this year. The Mid-Autumn Festival, also known as the Moon Festival or Zhongqiu Festival, is a traditional East Asian holiday that embraces family gatherings and the beauty of the moon.
The 2023 Mid-Autumn Festival treats range from hyper-luxurious offerings to more accessible options. Michelin-starred Cantonese restaurant Duddell's Mooncake Gift Boxes definitely fall into the luxury category, with unique flavors that range in price between $126 USD and $943 USD. Subscription-based snack services like Sakuraco and Tokyo Treat, on the other hand, are more accessible options. For September, both brands have debuted specially curated Mid-Autumn Festival snack boxes. Finally, brands like Fête Chinoise are embracing a charitable spirit with the Love Mooncake Gift Set. Proceeds from the limited-edition treat will support the Holland Bloorview Kids Rehabilitation Hospital Foundation.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
