Lately, Hollywood has been buzzing about maternity; from the highly-talked-about Mariah Carey pregnancy to Alicia Keys and Swizz Beats, it's clearly baby season. The best part about celebrity pregnancies are, of course, the maternity wear. From bun-in-the-oven Halloween costumes to punk pregnancy fashion, there's always a way to doll up those adorable baby bumps.
Implications - Pregnant celebrities gained viral fame in the past few years for flaunting their bun in the oven, and designers responded by creating chic maternity fashion and hip baby gear for style-savvy parents. Companies can take advantage of this opportunity by creating maternity apparel that's seasonally appropriate, flattering and indicative of the latest style cues.
SCORE
6.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 100%
Activity 95%
Freshness 8%
