From Short-Form Video Previews to Digitally Narrated Audiobooks
Georgia Wray Norsten — June 28, 2025 — Pop Culture
June 2025 media trends mark a shift in how audiences engage with content, as streaming platforms and publishing technologies evolve to meet the demands of speed, personalization, and accessibility. From AI-narrated audiobooks to TikTok-style discovery tools, this month’s media trends highlight a future where content is tailored, intuitive, and increasingly immersive.
Netflix is testing vertical short-form video feeds to help users preview shows and movies in a swipeable format. Designed to eliminate decision fatigue, this new discovery tool allows members to sample tone and genre instantly, then tap to watch, save, or share. Netflix is also piloting a conversational GenAI search feature, enabling users to find content with natural prompts like 'something funny and upbeat.'
Meanwhile, ElevenLabs powered the audiobook of 'Melania' using its AI voice cloning technology, offering a digitally narrated memoir in Melania Trump’s voice. Available in multiple languages, it showcases how synthetic media can expand global storytelling with high-fidelity, emotion-preserving voice models.
Netflix is testing vertical short-form video feeds to help users preview shows and movies in a swipeable format. Designed to eliminate decision fatigue, this new discovery tool allows members to sample tone and genre instantly, then tap to watch, save, or share. Netflix is also piloting a conversational GenAI search feature, enabling users to find content with natural prompts like 'something funny and upbeat.'
Meanwhile, ElevenLabs powered the audiobook of 'Melania' using its AI voice cloning technology, offering a digitally narrated memoir in Melania Trump’s voice. Available in multiple languages, it showcases how synthetic media can expand global storytelling with high-fidelity, emotion-preserving voice models.
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