These July 2015 shoes range from genderless sandal collections to performance sneakers that are accented with a stylish, polka dot print. In addition to fusing style with performance, the season's sneakers and athletic clothing staples are also more lightweight and sustainable in their design.
Moreover, the month's high fashion shoes are marketed to celebrate diversity. Following in the footsteps of other luxury brands and retailers, Oscar de la Renta celebrates the Holy Month of Ramadan with a signature sandal range that targets the Middle Eastern market.
When it comes to retail, these July 2015 shoes include tent-like shoe pop-ups along with sneaker shops that specialize in customized graffiti kicks. These examples encourage customization and appeal to the niche interests of consumers who desire a memorable experience.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
