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Bee-Inspired Boots

The New Pharrell and Timberland Shoe Collection is Made from Recycled Plastic

— June 7, 2015 — Pop Culture
Superstar duo Timberland and Pharrell Williams have teamed up on a new sustainable shoe collaboration that features a buzz-worthy pair of bee-inspired boots. One of the boots in the collection feature a fun honeycomb pattern, while the other is designed to look like blades of grass. The designs are meant to complement one another in that they are "inspired by nature and the lives of the bees outside the hive."

Not only are the boots inspired by the great outdoors, but nature has even influenced the way in which the collection is made. The boots are produced using a durable textile called Bionic Canvas, which contains 50 percent organic cotton and 38 percent recycled plastic bottles.

So far the eco-friendly boots have been a major hit with celebrities including Beyoncé, who sported the honeycomb kicks in her new 'Feeling Myself' music video. With so much buzz around these bee-inspired boots, you might want to get your hands on your own pair before they're gone.
Trend Themes
1. Sustainable Shoe Collaboration - Collaborations between fashion brands and eco-friendly initiatives present disruptive innovation opportunities for sustainable fashion.
2. Nature-inspired Designs - The incorporation of natural elements and patterns in footwear design creates disruptive innovation opportunities for eco-conscious fashion brands.
3. Recycled Materials - The use of recycled materials, such as Bionic Canvas made from organic cotton and recycled plastic bottles, presents disruptive innovation opportunities for sustainable fashion manufacturing processes.
Industry Implications
1. Fashion - The fashion industry can leverage sustainable shoe collaborations and nature-inspired designs to drive innovation and meet the growing demand for eco-friendly fashion products.
2. Footwear - The footwear industry can explore the use of recycled materials and nature-inspired designs to differentiate their products and appeal to environmentally-conscious consumers.
3. Sustainability - The sustainability industry can support the development and adoption of eco-friendly materials, such as Bionic Canvas, to promote sustainable and circular fashion practices.
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