From Floating Membership Clubs to Elite Social Networking

 - Aug 13, 2013
Nothing inspires jealousy more than exclusivity and retailers have found a way to exploit that with their exclusive memberships. By placing barriers between the consumer and the product, firms can charge exorbitant fees while keeping demand high. This list contains examples of exclusive memberships that restrict registration through prestige pricing or invitations.

The popularity of social media has inspired the creation of exclusive networks for a chosen few. Extremely exclusive social networks and other similar platforms work to limit members while creating a tight-knit community.

Though it may seem counterintuitive to reject consumers from purchasing your product, many retailers have done just that. Initiatives like invite-only jewelry shops and invite-only luxury shopping sites create an aura of exclusivity by restricting membership to a few people.