Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

From Fish Roe Fingernails to Minty Nail Lacquers

 - Oct 12, 2012
These edible nail polish products introduce a series of sweet and savory flavors to the cosmetic niche. Upscale brands like OPI, Ciate and Estee Lauder have revamped their marketing approaches, establishing breakout ways to attract the attention of its busy consumer base.

Fish roe fingernail manicures and minty nail lacquers are only a couple of the products that have been popping up on drugstore shelves. The display of fruity or dessert-flavored pictures is welcoming for buyers in search new looks, giving way to a range of takes on the budding commercial concept.

Related merchandise such as polish removers have also been revamped with chocolate and vanilla flavors. This has been especially welcomed by women who despise the pungent alcohol-based scent.