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From Bromance Photography to Superhero Bromances

 - Aug 7, 2010   Updated: Jun 16 2011
Although guys are all about looking cool and tough, these featured bromantic pictorials show a different side to that hard exterior. Sharing the love with a friend is never a bad thing, and more magazine publications and ads are incorporating bromance into its campaigns.

From bromance fashion ads to bromantic sports drinks, there appears to be nothing more manly than getting cozy with a guy friend.

Implications - Consumers are often drawn to products that are capable of depicting alternative stereotypes and conventions. Businesses and companies will benefit by providing consumers with products and services that bear unlikely or unexpected characteristics or qualities. In doing so, they will be recognized as a company willing to take risks to appeal to a wider clientele.