Although guys are all about looking cool and tough, these featured bromantic pictorials show a different side to that hard exterior. Sharing the love with a friend is never a bad thing, and more magazine publications and ads are incorporating bromance into its campaigns.
From bromance fashion ads to bromantic sports drinks, there appears to be nothing more manly than getting cozy with a guy friend.
Implications - Consumers are often drawn to products that are capable of depicting alternative stereotypes and conventions. Businesses and companies will benefit by providing consumers with products and services that bear unlikely or unexpected characteristics or qualities. In doing so, they will be recognized as a company willing to take risks to appeal to a wider clientele.
From Bromance Photography to Superhero Bromances
Bromance Etiquette Lessons
'Man Smacks' Shows Bros How to Express Brotherly Love'
'Brostitute with Tom Roth' Parodies the Love Between Bros
Grungy Bromantic Spreads
The Rogue Fall 2010 Campaign is Hipster United
Bromantic Sports Drink Ads
David Wright and The Situation Team Up for Vitamin Water Commercial
The Unspoken Cinematic Love of Iconic Dynamic Duos
Bromantic Greaser Beachtography
The DELUXE '1956' Collection Gets Down and Dirty for Huge Magazine
Bromantic Snuggle Shots
Photographer Erik Osberg Shares the Love
Bromantic Black-Tie Fashion
The Dolce & Gabbana 2010/2011 Winter Lookbook Models Stick Together
Beach Bromance Fashion
H&M Shows Aquatic Male Bond For Summer 2009
Steven Beckly Captures Moments Between Two Men
Bromance Fashion Ads
Armani Jeans F/W 08-09 Shows Physical Male Bonding
Robin Gets Intimate With Batman's Mask in Exterface's 'Boywonder'
The Dolce & Gabbana Fall 2010 Campaign Will Have You Drooling