From Sci-Fi Smuggler Kicks to Dark Side Sneakers
If there was ever one team to successfully bridge the world of athletic apparel and movies, it has got to be the Adidas x Star Wars collaborations.
Perhaps no partnership between a brand and sci-fi movie has had as much success as Adidas and Star Wars. While most collaborations such as this are usually a one-off, the demand from fans has pushed them to continue this impressive line that's eagerly anticipated every year. Sneakers and athletic apparel based on George Lucas' beloved franchise has earned both brands street cred that would've been nearly impossible considering its nerdy status. But with Jedis, Sith Lords and other characters making a debut in fashionable gear year after year, it's safe to say that Adidas and Star Wars will continue to dominate in the fashion world.
Perhaps no partnership between a brand and sci-fi movie has had as much success as Adidas and Star Wars. While most collaborations such as this are usually a one-off, the demand from fans has pushed them to continue this impressive line that's eagerly anticipated every year. Sneakers and athletic apparel based on George Lucas' beloved franchise has earned both brands street cred that would've been nearly impossible considering its nerdy status. But with Jedis, Sith Lords and other characters making a debut in fashionable gear year after year, it's safe to say that Adidas and Star Wars will continue to dominate in the fashion world.
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