An unlikely collaboration has resulted in the creation of the Star Wars Adidas Wampa shoe. The shoe's silhouette is modeled after the Adidas Originals Campus 80s design and features a low-cut, athletic look. The Star Wars Adidas Wampa shoe takes on a set of distinct characteristics with its furry exterior that is reflective of the Wampa, the menacing monster that lives on Planet Hoth. The fur on the shoe is intended to represent the Wampa's hair.
This shoe is featured as one of many that are now available as part of the Star Wars and Adidas joint project collection.
Implications - Businesses that infused their products with characteristics that are reflective of well-known pop culture movements will likely appeal to a wide audience. Fans and supporters will likely be willing to invest in a product that represents an iconic image or personality.