Certified Money Coach and author Tammy Lally delivers a keynote on finance that is incredibly personal and exceedingly relatable. The speaker begins with a heartwrenching story about her brother who committed suicide due to his monetary situation.
Tammy Lally links statistics to her argument — job loss, bankruptcy, and foreclosures are identified as a trait in nearly 40% of suicide in adults ages 40 to 64, with white men accounting for seven out of 10 deaths. The speaker attributes these overwhelming numbers to society's tendency to equate prosperity with self-worth. The way one deals with money is "not driven by our rational, logical minds [but is] a product of our subconscious belief system." Hence, when one is in a difficult financial situation, it is the case that one engages in self-destructive behaviors.
Giving the dollar all the power makes us susceptible to money shaming. Tammy Lally uses Dr. Brené Brown's definition of shame and relates it to the context of her keynote on finance. Money shaming is defined as "the intensely painful feeling or experience of believing that we are flawed, and therefore unworthy of love and belonging, based on our bank account balances, our debts, our homes, our cars and our job titles."
Tammy Lally advocates for the reevaluation of the individual's relationship with money — a process that would involve being honest with ourselves and with others about our financial situation, as well as being aware of our money-spending habits. Although it is not necessarily a quick fix, Tammy Lally identifies it as "a slow wake-up call" that will ultimately make us happier and healthier.
Identifying Financial Behaviors
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