Jeff Paiva

According to AdAge, Pepsi Inc has plans to launch a caffeine-laced version of Mountain Dew as a "game fuel" and in sync with the August release of Halo 3, the new title for XBox 360. Associating a product… MORE

Imagine having some of the most valuable masterpieces readily accessible in your cell phone. That´s possible with Museum On The Go, an initiative that allows you to download images, audio and video… MORE

As a way to avoid the new draconian laws in São Paulo regarding outdoor advertising, agency Ginga developed a guerrilla-like campaign to anounce the arrival of the new Teenage Mutant Ninja Turtle movie.… MORE