As a way to avoid the new draconian laws in SÃ£o Paulo regarding outdoor advertising, agency Ginga developed a guerrilla-like campaign to anounce the arrival of the new Teenage Mutant Ninja Turtle movie.
And they did it with flair: projecting a rescue in a burning building amidst SÃ£o Paulo's most busy avenue. When the widows explode on fire, a lady in distress cries for help and is rescued by the TMNT.
After putting out the fire, a new explosion rips out the middle of the building, opening space for the actual theatrical trailler of the movie, that opens in Brazil next month.
Check the mandatory You Tube video bellow.