Imagine having some of the most valuable masterpieces readily accessible in your cell phone.
That´s possible with Museum On The Go, an initiative that allows you to download images, audio and video from museums, collections and archives all over the word to a cell phone. And these are not some kid-produced, low-rez scan of a catalogue. The content is licensed and can improve interest on prospective tourists and visitors to these institutions.
According to the offical website, "you have always access to these digital objects - art and history become 'mobile' and are always 'on the go'."
The user can choose from wallpapers, MMS to friends or to build an archive of art and history in your own cell phone. Additionally, it´s possible to have quotations from hystorical figures such as Sigmund Freud (interviewd by BBC) or Joseph Ferdinandz' reaction to the first telephone ("This new invention is very interesting" ), in their own voices.
Talk about the multiplicative power of the digital and portable media.