Grace Mahas
VP of Content & Insights
Toronto · Member since Apr 2019
9,389Published Articles
7.4MArticle Views
Grace Mahas is VP of Content & Insights at Trend Hunter, specializing in consumer trends, emerging culture, and the ideas shaping how people live, shop, and engage with brands. With more than seven years of experience in editorial content and trend research, she has written and analyzed thousands of innovations across beauty, wellness, retail, food, and consumer culture. Her work spans writing, trend forecasting, consumer insights, and the development of Trend Hunter’s intelligence tools and methodologies, translating emerging signals into compelling stories and actionable insights for global brands.
Email: grace@trendhunter.com
IG: @gracemahas
Email: grace@trendhunter.com
IG: @gracemahas
Featured Ideas
Cloud Gaming Expansions
Nvidia's GeForce Now Brought Game Streaming to Amazon Fire TVConsole-Free Cloud Gaming — Wider availability of high-quality game streams on inexpensive TV sticks suggests a shift toward gaming experiences that no longer require dedicated consoles or high-end PCs, enabling new device-agnostic business models.
Cushioned Everyday Runners
New Balance Launches the Ellipse v1 with Fresh Foam X TechnologyAffordable Performance Cushioning — A growing demand for tech-driven cushioning in entry-level runners presents opportunities to develop midsole materials and production methods that deliver premium comfort at lower price points.
Anniversary Camera Editions
Canon Released a Limited Edition Version of Its Iconic G7 X IIINostalgic Limited-Edition Hardware — Special-edition releases tied to brand milestones create collectible demand and enable high-margin, low-volume product runs that leverage heritage aesthetics over technical upgrades.
Romantic Fall Dresses
honey's Fall For honey Line Embraced a Softer Side of Seasonal DressingRomantic Seasonal Dressing — Soft lace, draping, and subtle shine signal demand for occasion-ready apparel that blends emotional storytelling with practical fall styling.
Holiday Charm Collections
Pandora's Moveable Holiday Charms Feature Interactive Design ElementsInteractive Jewelry Design — The incorporation of kinetic elements in jewelry, such as poseable limbs and movable parts, is creating a new dimension for consumer engagement and personalization.
Polished Matching Loungewear
UNIQLO Introduced Cozy Sets Designed for Going OutOut-Of-Home Loungewear — Soft matching sets are blurring the line between homewear and casual streetwear, creating white space for brands to design comfort-first apparel with public-facing polish.
Precision Pour-Over Sets
Fellow's Stagg [XF] Turns Coffee Brewing into a Controlled RitualPrecision Home Brewing — An emphasis on measurable controls and ratio aids points to opportunities for devices that translate professional extraction techniques into consistent at-home results.
Retro-Chic Water Bottles
SMEG and 24Bottles Launched a 1950s-Inspired Hydration VesselRetro-Branded Everyday Objects — A revival of midcentury aesthetics applied to portable goods creates opportunities for home appliance identities to be expressed across personal items and accessories.
Revived Driving Shoes
Vagabond Shoemakers Debuted a Refined Take on a Retro SilhouetteRetro Performance Footwear — The revival of pebble-outsole driving silhouettes suggests merging classic grip-focused engineering with modern urban comfort.
Titanium Dive Watches
Timex Engineered a Summer-Ready Deepwater WatchLightweight Performance Luxury — Titanium construction signals a growing space for premium-feeling gear that combines rugged technical durability with comfortable everyday wearability.
Heritage-Inspired Chelsea Boots
Blundstone and Filson Merge 250+ Years of CraftsmanshipEco-Friendly Footwear Materials — The use of water-resistant leathers and TPU soles reflects a growing trend towards sustainable materials in footwear design.
Retail Coffee Expansions
Dutch Bros Brought Its Beloved Shop Flavors to Grocery ShelvesDrive-Through Brands Enter CPG — Household drive-through chains translating their in-store identities into packaged goods creates opportunities to displace traditional CPG incumbents with highly branded, experience-driven products.Author Categories
Maximalist Fall Fashions
Elevated Holiday Gift Edits
Fantasy-Inspired Intimates Series
Fashionable Frozen Yogurts
3D-Printed Business Signage
Caffeinated Protein Cocoas
Modular Winter Wardrobes
End-to-End Travel Rewards
Canadian Retail Homecomings
’90s-Inspired Fall Essentials
Jewel-Toned Fall Apparel
Invisible Cotton Underwear
Futuristic Lifestyle Sneakers
Square-Toed Fall Boots
Romantic Fall Occasionwear
Cushioned Chelsea Boots
Michelin-Key Heritage Hotels
Luxury Bodycare Rituals
Cross-Platform AI Apps
Cashmere Weather Staples
Preppy Sport Campaigns
Treat-Like Wellness Powders
Symbolic Medallion Jewelry
Self-Cleaning Smart Vacuums
Affordable Haircare Launches
Mindful Movement Studios
Charmable Shimmer Blushes
Romantic Beauty Capsules
Porsche Drift Experiences
Weighted Overhead Sleep Pillows
Italian Legwear Boutiques
Italian Lingerie Boutiques
Historic Flatiron Restaurants
Low-Profile Storage Stool Designs
Curated Luxury Retreats
