Znack That is a new player in Brazil's functional snack space and the brand is introducing its first protein-packed products in the form of light, crunchy puffs in satisfying flavors like Onion & Parsley, Pesto & Parmesan, and Cheeseburger.
Corn flour forms the base of these crispy, not-fried, gluten-free Znack That snacks, plus soy isolate for muscle support and flavorings for variety-specific products. Nutritionally, the puffs provide 10 grams of protein per package, and thanks to their airy texture and savory flavors, Znack That's debut offerings provide an enticing alternative to dense protein bars, many of which are made in dessert-inspired flavors or dipped in a chocolatey coating to satisfy snackers with a sweet tooth.
Crunchy Protein Puffs
Znack That's Light Snacks Nourish with Fun Flavors Like Cheeseburger
Trend Themes
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Savory High-protein Snacks — A shift toward savory, meal-like protein snack formats opens room for products that replace dense bars with craveable, flavor-forward options aimed at everyday consumption.
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Airy Low-calorie Texture Innovation — Light, puffed textures that deliver volume without frying present possibilities for snacks that satisfy mouthfeel desires while keeping calories and fat low.
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Plant-based Protein Fortification — Using isolates like soy to elevate protein content in traditionally grain-based snacks creates potential for plant-forward products that meet muscle-support needs without animal ingredients.
Industry Implications
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Functional Snack Manufacturers — Producers focused on health-forward convenience foods can introduce novel formats that combine nutritional claims with bold, non-sweet flavor profiles to capture wider snacking occasions.
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Sports Nutrition Brands — Performance-oriented companies have an opening to expand beyond bars and shakes into light, portable savory snacks tailored for pre- or post-workout consumption.
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Food Ingredient Suppliers — Suppliers of proteins and texturants are positioned to develop optimized blends that balance protein density, crunch, and clean-label appeal for next-generation puffed snacks.