Karta, a Metaverse studio known for its groundbreaking in-game experiential marketing initiatives, has embarked on a new endeavor by establishing its own studio exclusively dedicated to crafting tailored in-game experiences within ZEPETO, Asia's premier Metaverse platform.
Central to ZEPETO's ascent as a global virtual fashion hub is its vibrant community of 3.6 million creators, who contribute to the platform's dynamic ecosystem. Notably, ZEPETO's user demographic is predominantly female, distinguishing it from other Metaverse platforms and offering unique opportunities for brands to engage with a highly receptive audience.
Leading fashion powerhouses such as Gucci, Christian Dior, Nike, Ralph Lauren, and cosmetics brand NARS Cosmetics have already added digital items to the ZEPETO universe, making Karta the newest partner of the social platform.
Experiential In-Game Partnerships
Karta Studio Partners with Metaverse Game Platform ZEPETO
Trend Themes
1. Experiential In-game Partnerships - Collaborating with Metaverse platforms like ZEPETO allows brands to create tailored in-game experiences and engage with a highly receptive audience.
2. Virtual Fashion Hub - ZEPETO's vibrant community of 3.6 million creators offers unique opportunities for fashion brands to showcase digital items within the platform.
3. Metaverse Studio - Karta establishing its own studio dedicated to crafting in-game experiences within ZEPETO showcases the growing demand for immersive and interactive digital marketing.
Industry Implications
1. Fashion - Fashion powerhouses like Gucci, Christian Dior, and Ralph Lauren are embracing the digital realm by adding their products to the ZEPETO universe.
2. Cosmetics - Cosmetics brands such as NARS Cosmetics are tapping into the Metaverse trend by incorporating their digital offerings within ZEPETO.
3. Marketing - The rise of in-game experiential marketing initiatives presents new opportunities for companies like Karta to specialize in creating immersive experiences within the Metaverse.