Xbox’s newest custom controller design celebrates Pride Month with a rainbow-colored design honoring the LGBTQIA+ flag. The controller uses a plastic top case with multiple LGBTQIA+ flags that represent different identities in the community. Xbox has also vowed to donate $170,000 to LGBTQIA+ nonprofits, and Microsoft Rewards members can earn digital points that will allow them to donate to these organizations.
Pride Month celebrations at Xbox will also see organizations like Mermaids, OutRight Action International, and National Center for Transgender Equality spotlighted on the Xbox website. The Xbox Pride controller will be available to order on the Xbox Design Lab website "in a fine, interwoven manner to celebrate the nuance, complexity, intersectionality, and strength of the many LGBTQIA+ communities."
Pride-Celebrating Controller Designs
Xbox Launches the 'Xbox Pride' Controller for Pride Month
Trend Themes
1. Pride-celebrating Controller Designs - Brands are creating custom controllers to honor Pride Month, providing an opportunity to tap into the LGBTQIA+ community and show support.
2. Digital Point-based Donations - Gamification of charity and reward systems can incentivize customers to donate and support social causes.
3. Corporate Social Responsibility in Gaming - Companies can improve their reputation and increase customer loyalty by actively supporting social causes and donating to non-profits.
Industry Implications
1. Gaming Industry - Gaming companies have the opportunity to create themed-controllers and donate to non-profits to authentically connect with the LGBTQIA+ community and achieve market differentiation.
2. Non-profit Sector - LGBTQIA+ non-profits can partner with gaming companies to create fundraising campaigns that engage gamers and support their social missions.
3. Marketing and Advertising Industry - Marketing and advertising agencies can develop campaigns that showcase brands supporting social causes to increase consumer engagement and establish brand values.