The Wolf Blass Zero alcohol-free wine range has been created by the Australia-based wine brand as a series of refreshments perfect for consumers looking to reduce their alcohol intake or avoid it altogether.
The wine range included a Sauvignon Blanc, Sparkling, Rosé ad Shiraz that are all free from alcohol to make them perfect for consumers to sip on at their leisure without intoxicating effects. The products are great for summertime entertaining, but are also great for pairing with meals for consumers who don't drink to help them enjoy an authentic experience.
Head of Marketing EMEA at Treasury Wine Estates Ben Blake spoke on the Wolf Blass Zero alcohol-free wine range saying, "We recognise there is sizeable and growing demand for no and low products in the UK, and consumers are leaning towards big brands within this space for reassurance on taste. With the launch of the exceptional Wolf Blass Zero range into the UK, we aim to use the quality credentials of our award-winning wines to recruit more consumers into the category."
Aromatic Alcohol-Free Wines
Wolf Blass Zero is Arriving in the UK This Spring
Trend Themes
1. Alcohol-free Beverages - Opportunity to create new alcohol-free beverage products to meet the growing demand for non-alcoholic options.
2. No/low Alcohol Trend - Opportunity to cater to the growing trend of consumers seeking reduced or no alcohol beverages.
3. Brand Expansion - Opportunity for established brands to expand into the no or low alcohol market to attract consumers seeking authentic experiences without the intoxicating effects of alcoholic beverages.
Industry Implications
1. Wine Industry - Opportunity for established wine brands to create no or low alcohol options, tapping into the growing trend of health-conscious consumers.
2. Beverage Industry - Opportunity for beverage companies to innovate and create new products to appeal to consumers seeking non-alcoholic options.
3. Hospitality Industry - Opportunity for hotels, restaurants and bars to cater to health-conscious customers by offering a variety of alcohol-free alternatives to traditional alcoholic beverages.