Sprite announced the return of its ever-evolving holiday offering, the 'Winter Spiced Cranberry Sprite Zero Sugar.' The company's Winter Spiced Cranberry flavor was originally introduced in 2019 as a festive alternative to its traditional beverages, and over the next few years it evolved into a zero-sugar, low-calorie version that not only brought festive joy with its flavor palate, but also made customers feel better about drinking it during the holidays, which are often full of sweet, filling foods.
The Winter Spiced Cranberry Sprite Zero Sugar is available now in bottled and canned form factors, coming in packs of six or 12-cans or bottles, as well as 20-oz party-sized bottles. The price for each size and form will vary by location, but customers can expect to pay a similar price to the cost of regular Sprite.
Better-For-You Holiday Sodas
Sprite Brought Back its 'Winter Spiced Cranberry' Zero-Sugar Flavor
Trend Themes
1. Holiday-inspired Low-calorie Beverages - Opportunity for beverage companies to create low-calorie, holiday-themed drinks that offer customers a healthier alternative during the holiday season.
2. Zero-sugar Flavor Variations - A chance for companies to introduce more zero-sugar flavor options as consumers continue to become more health-conscious.
3. Festive Packaging for Seasonal Offerings - An opportunity for brands to create festive packaging for their seasonal offerings, appealing to customers' desire for holiday-themed products.
Industry Implications
1. Beverage - The beverage industry has a chance to innovate with lower calorie, health-oriented beverage options while still providing customers with festive, seasonal flavors.
2. Packaging - Companies in the packaging industry have an opportunity to create holiday-themed packaging for seasonal products, which can inspire customers to purchase them.
3. Retail - Retail companies have the chance to tap into the holiday market by offering consumers low-calorie, festive beverage options, which can lead to increased sales during the holiday season.