Whole-Home Virtual Power Plants

Everyday Electric Buys Smartcar to Add EV Charging to Everyday VPP

Everyday Electric is expanding home energy management with 'Everyday VPP,' a whole-home virtual power plant that trims bills by coordinating connected devices and returning flexible capacity to the grid. The move pushes the company beyond smart thermostat tuning toward a broader household setup built around easier savings.

One distinct piece is the new savings link, which places usage tips and savings prompts where people already manage home energy, rather than in a separate utility program. Everyday Electric also acquired Smartcar, bringing vehicle connectivity in-house so managed charging can be included in the same offering as heating and cooling.

For providers, this means customer energy programs can sit closer to daily device use, rather than relying so heavily on standalone outreach. It also nudges the category toward a more converged model, where grid support comes from coordinating the home as one system, rather than treating each appliance as its own project.

Image Credit: Everyday Electric

Whole-home Energy Orchestration
Coordinated control of thermostats, EV chargers, and connected devices creates room for platforms that treat households as unified grid assets rather than isolated appliance programs.
Embedded Savings Prompts
Energy guidance placed inside everyday home-management interfaces opens possibilities for more intuitive bill reduction experiences that compete with traditional utility outreach.
Managed EV Charging Integration
Bringing vehicle connectivity into home energy systems strengthens the role of EVs as flexible capacity sources within residential virtual power plants.

Who This Affects Most

Home Energy Management
A shift from single-device optimization to whole-home coordination signals demand for smarter residential platforms that balance comfort, savings, and grid needs.
Electric Vehicles
Connected charging data can transform parked EVs into responsive energy resources that support cheaper charging and broader grid flexibility.
Utilities
Customer programs tied to daily device usage present a more seamless model for demand response, reducing dependence on separate enrollment campaigns and fragmented incentives.
SCORE
6.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 39%
Activity 44%
Freshness 99%